The Florence of Ferragamo, Gucci and Cavalli
Few cities are as connected to fashion as Florence, with the names Ferragamo, Gucci, and Cavalli echoing through the Renaissance starlet’s streets. But it all began when entrepreneur Giovanni Battista Giorgini held a fashion show at Villa Torrigiani — long before Milan became the capital of Italian fashion — and stamped “Made in Italy” into the world’s conscience. Since then, designers have come and gone, with independents often found in small boutiques along the banks of the Arno and jewellery designers training with goldsmiths on the iconic Ponte Vecchio. But it’s not all about shopping, (for that, go to Via Tornabuoni), Florence’s creatives have lovingly added to the city’s fabulous cafe culture too. While the once excellent Cavalli Cafè has closed, fashionistas can sit down to lunch at the Gucci Garden on Piazza della Signoria, a museum, a shop and a fabulous restaurant all in one, or Luisa Via Roma’s stylish in-store Floret Terrace.
There are numerous options for sleeping chicly in Florence, but the Continentale, the second of Salvatore Ferragamo’s hotels, is best. Designed by local architect Michele Bönan, with inspiration taken from 1950s Ferragamo, the hotel evokes a winsome minimalism, and the Michelin-starred Borgo San Jacopo restaurant is perched pertly on the riverside with enviable views of Ponte Vecchio.
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